2019 was a year of significant transformation for Abi Global Health. The company drastically grew and pushed efforts to improve the product and brand identity. In brief the strategy was to make sure everything is consistent, highly functional, scalable and also beautiful.
My official title as Creative Director is crucial and at the heart of this huge initiative. What came forth was an opportunity to learn and grow my abilities as a UI/UX Visual Designer by pushing boundaries.
My efforts are focused on aligning, strategizing and optimizing the visual impact of design in order to aid and progress the business goals.
Moreover, my outputs are vast and can briefly be explained as creating an entire scalable design system.
To comply with my non-disclosure agreement, I have omitted to not disclose any confidential information regarding this company.
However, I can invite you to try the product out for yourself at abi.ai and get a glimpse of some of my most exciting work.