Abi Global Health is undergoing significant transformations. The company is drastically growing and pushing efforts to improve its product and brand identity. In brief, the strategy is to make sure everything is consistent, highly functional, scalable and also beautiful.
My official title as Creative Director is crucial and at the heart of this huge initiative. What comes forth is an opportunity to learn and grow my abilities as a UI/UX Visual Designer by pushing boundaries.
My efforts are focused on aligning, strategizing and optimizing the visual impact of design in order to aid and progress the business goals.
Moreover, my outputs are vast and can briefly be explained as creating an entire scalable design system.
To comply with my non-disclosure agreement, I have omitted to not disclose any confidential information regarding this company.