{"id":4216,"date":"2022-04-09T10:24:29","date_gmt":"2022-04-09T10:24:29","guid":{"rendered":"https:\/\/www.nicolegouws.com\/?page_id=4216"},"modified":"2026-01-18T21:15:02","modified_gmt":"2026-01-18T21:15:02","slug":"homedepot","status":"publish","type":"page","link":"https:\/\/www.nicolegouws.com\/?page_id=4216","title":{"rendered":"HomeDepot"},"content":{"rendered":"

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BRANDING<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Home Depot<\/h1>\n

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Perfecting visual communication through brand consistency.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#FFFFFF” background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/IMG_4117-1024×768-1.jpg” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/IMG_4117-1024×768-1.jpg” title_text=”IMG_4117-1024×768″ disabled_on=”off|off|on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”#E02B20″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ _module_preset=”default” width=”100%” custom_padding=”24px|24px|24px|24px|true|true” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

✏️ SERVICES<\/p>\n

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Digitial and Print Design<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

📅 DATE<\/p>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”1px” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.2em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n

2014-2015<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

🖥️ PRODUCTS<\/p>\n

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Variety of printed, digital, and publication communications<\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

⚙️ SECTOR<\/p>\n

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Commercial Consumerism<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.14.7″ background_color=”RGBA(255,255,255,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”50px|0px|50px|0px|true|true” custom_padding_tablet=”50px|0px|50px|0px|true|true” custom_padding_phone=”32px||32px||true|true” border_radii=”on|25px|25px|25px|25px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” animation_direction=”top” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

BRIEF<\/h3>\n

The Home Depot is the largest home improvement retailer in the United States, operating at massive scale across digital and physical channels. Clear, consistent communication is critical in an organization of this size, particularly as content moves rapidly across teams, formats, and platforms.<\/p>\n

The focus of this work was to ensure that brand expression remained coherent, recognizable, and effective across a wide range of internal and external communications in a digital first environment.[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” animation_direction=”top” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

MY ROLE<\/h3>\n

I worked as a Visual Designer within the in house corporate communications and graphic design team. My role centered on translating Home Depot\u2019s established brand into clear, consistent, and high quality visual communication for online channels, while supporting a broad range of enterprise communication needs.<\/p>\n

I designed and delivered a wide variety of assets, including:<\/p>\n

    \n
  • \n

    Digital publications and internal magazines<\/p>\n<\/li>\n

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    Weekly news updates for both digital and print distribution<\/p>\n<\/li>\n

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    Quarterly executive and officer presentation decks<\/p>\n<\/li>\n

  • \n

    Posters, signage, and large format communications<\/p>\n<\/li>\n

  • \n

    Web banners and online brand assets<\/p>\n<\/li>\n<\/ul>\n

    This work required strong attention to detail, disciplined brand application, and the ability to adapt visual systems across multiple formats without diluting brand integrity. Operating within a Fortune 100 environment sharpened my ability to design at scale, collaborate across functions, and deliver high quality work under tight timelines and established brand constraints.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”#f4f4f4″ global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”32px||32px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/HomedepotMagazinePages-874×1024-1.jpg” title_text=”HomedepotMagazinePages-874×1024″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”700px” max_width_tablet=”700px” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/DoingsInMet1-1024×662-1.jpg” title_text=”DoingsInMet1-1024×662″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”700px” max_width_tablet=”700px” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/DoingsInMe2t-1024×662-1.jpg” title_text=”DoingsInMe2t-1024×662″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”700px” max_width_tablet=”700px” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/DoingsInMet3-1024×662-1.jpg” title_text=”DoingsInMet3-1024×662″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”700px” max_width_tablet=”700px” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/HomeDepot_Fall-in-the-fiels.jpg” title_text=”HomeDepot_Fall-in-the-fiels” align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”700px” module_alignment=”center” custom_padding=”32px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/QA-1024×640-1.jpg” title_text=”QA-1024×640″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”700px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/Poster_Attach-this-1024×640-1.jpg” title_text=”Poster_Attach-this-1024×640″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”700px” module_alignment=”center” custom_padding=”||32px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”contact” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#E02B20″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/03\/circle-background-pattern.png” custom_margin=”|0px||0px|false|true” custom_margin_tablet=”|0px||0px|false|true” custom_margin_phone=”0px||0px||true|true” custom_margin_last_edited=”on|phone” custom_padding=”16px|0px|16px|0px|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#FFFFFF” header_font=”EB Garamond||||||||” header_text_color=”#FFFFFF” header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

    Get In Touch<\/h1>\n

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    Liked what you saw and are curious to learn more, get in touch below.<\/p>\n

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