[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero” _builder_version=”4.14.7″ background_color=”RGBA(255,255,255,0)” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”0px|0px|0px|0px|false|false” custom_padding_phone=”0px||0px|0px|true|false” animation_style=”zoom” animation_intensity_zoom=”4%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#fff0f0″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”IBM Plex Mono|600||on|||||” text_text_color=”#E02B20″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
BRANDING<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular|500|||||||” text_text_color=”#12171c” text_font_size=”18px” text_line_height=”1.4em” header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”40px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” text_font_tablet=”Helvetica Regular|500|||||||” text_font_phone=”Helvetica Regular|500|||||||” text_font_last_edited=”on|phone” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
a Force for positive change in our communities.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#FFFFFF” background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/LEVI.jpg” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/03\/LEVI.jpg” title_text=”LEVI” disabled_on=”off|off|on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”#E02B20″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ _module_preset=”default” width=”100%” custom_padding=”24px|24px|24px|24px|true|true” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n ✏️ SERVICES<\/p>\n [\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”1px” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.2em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n Visual Identity<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n 📅 DATE<\/p>\n [\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”1px” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.2em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n 2012<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n 🖥️ PRODUCTS<\/p>\n [\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”1px” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.2em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n Branding, Publication, Visual Design<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n ⚙️ SECTOR<\/p>\n [\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”1px” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.2em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n Fashion<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.14.7″ background_color=”RGBA(255,255,255,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”50px|0px|50px|0px|true|true” custom_padding_tablet=”50px|0px|50px|0px|true|true” custom_padding_phone=”32px||32px||true|true” border_radii=”on|25px|25px|25px|25px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” animation_direction=”top” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n Levi Strauss & Co. is a globally recognized apparel company and the parent brand behind Levi\u2019s denim. As a publicly visible and values driven organization, clear and credible communication with investors, leadership, and the wider public is essential, particularly around performance, impact, and long term direction.<\/p>\n The objective of this work was to design an end of year earnings deck that clearly communicated business performance while reinforcing Levi Strauss & Co.\u2019s brand values and positioning as a force for positive change within its communities.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”50px|0px|50px|0px|true|true” custom_padding_tablet=”50px|0px|50px|0px|true|true” custom_padding_phone=”32px||32px||true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”80%” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” animation_direction=”top” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n I was responsible for the visual design and data visualization of the end of year earnings publication. The audience included investors, members of the board, and interested consumers.<\/p>\n The work required translating complex financial and performance data into clear, compelling visuals that supported strategic storytelling, decision making, and trust. Every design decision needed to balance precision with clarity, while remaining fully aligned with established brand guidelines.<\/p>\n Key responsibilities included:<\/p>\n Designing brand compliant executive presentation materials<\/p>\n<\/li>\n Creating clear and credible data visualizations for financial and impact reporting<\/p>\n<\/li>\n Structuring information to support executive level storytelling<\/p>\n<\/li>\n Ensuring consistency across typography, color, and visual language<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.14.7″ background_color=”#FFFFFF” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”50px|0px|50px|0px|true|true” custom_padding_tablet=”50px|0px|50px|0px|true|true” custom_padding_phone=”32px||32px||true|true” border_radii=”on|25px|25px|25px|25px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”80%” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” animation_direction=”top” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n The primary challenge was to communicate dense and complex information in a way that felt accessible, transparent, and confident.<\/p>\n I focused on:<\/p>\n Simplifying data without losing meaning<\/p>\n<\/li>\n Using visual hierarchy to guide attention and narrative flow<\/p>\n<\/li>\n Designing charts and visuals that supported interpretation rather than decoration<\/p>\n<\/li>\n Reinforcing brand values through disciplined, consistent visual execution<\/p>\n<\/li>\n<\/ul>\n The result was a presentation that supported leadership communication, enabled informed discussion at board level, and helped external audiences understand both business performance and broader impact.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” background_color=”#f4f4f4″ width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]BRIEF<\/h3>\n
MY ROLE AND SCOPE<\/h3>\n
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APPROACH<\/h3>\n
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