{"id":4782,"date":"2022-04-25T14:12:25","date_gmt":"2022-04-25T14:12:25","guid":{"rendered":"https:\/\/www.nicolegouws.com\/?page_id=4782"},"modified":"2026-01-18T15:41:45","modified_gmt":"2026-01-18T15:41:45","slug":"adhera-health","status":"publish","type":"page","link":"https:\/\/www.nicolegouws.com\/?page_id=4782","title":{"rendered":"Adhera Health"},"content":{"rendered":"

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PRODUCT DESIGN<\/p>\n

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Adhera Health<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular|500|||||||” text_text_color=”#12171c” text_font_size=”18px” text_line_height=”1.4em” header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”40px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” text_font_tablet=”Helvetica Regular|500|||||||” text_font_phone=”Helvetica Regular|500|||||||” text_font_last_edited=”on|phone” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Adhera Health empowers people with a Precision Digital Companion™ to achieve better personal health outcomes.<\/p>\n

To comply with my confidentiality agreement I have omitted to disclose confidential information. The information in this case study is my own and does not necessarily reflect the views of Adhera Health.\u00a0<\/span><\/em><\/p>\n

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✏️ SERVICES<\/p>\n

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Lead designer: Design strategy, UX, UI, Content Design & Visual Design<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

📅 DATE<\/p>\n

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2022 – 2023<\/p>\n

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🖥️ PRODUCTS<\/p>\n

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Digital Therapeutics App, Healthcare Professionals Dashboard<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

⚙️ SECTOR<\/p>\n

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Digital Health & Therapeutic<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”#f4f4f4″ global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.14.7″ background_color=”RGBA(255,255,255,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”50px|0px|50px|0px|true|true” custom_padding_tablet=”50px|0px|50px|0px|true|true” custom_padding_phone=”32px||32px||true|true” border_radii=”on|25px|25px|25px|25px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” animation_direction=”top” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

BRIEF<\/h3>\n

Adhera Health<\/span><\/span> designs solutions that support people living with one or more chronic health conditions. The platform delivers FDA approved, evidence based behavioral interventions prescribed to members and their caregivers following a diagnosis.<\/p>\n

Adhera\u2019s solutions combine personalized health education, stress relief techniques, and coaching modules that adapt to each individual\u2019s journey. The behavioral design focuses on improving adherence to lifestyle and treatment recommendations by enabling people to take an active and informed role in their own care.<\/p>\n

As Lead Designer, I was responsible for shaping both the product experience and the brand. I worked across product strategy, UX, visual design, and design systems, ensuring coherence across all touchpoints while aligning design decisions with clinical evidence, regulatory constraints, and business goals.<\/p>\n

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STRATEGY, VISION & SCOPE<\/h3>\n

\u00a0I led the design of Adhera\u2019s go to market solutions for the United States while continuously evolving and improving the European product portfolio. In parallel, I designed five condition specific solutions, an end user mobile experience, and a clinician patient dashboard.<\/p>\n

<\/p>\n

My scope also included defining the visual and narrative direction for marketing materials and executive communication, ensuring that product, brand, and clinical credibility were consistently represented across audiences and regions.<\/p>\n

The work required balancing innovation with trust, clarity, and responsibility in a highly sensitive health care context.<\/p>\n

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LEADERSHIP AND COLLABORATION<\/h3>\n

I worked as part of a highly skilled cross functional team including engineers, content specialists, clinicians, and product leaders. Together with the Product Director and CTO, I helped define priorities, align on strategic direction, and translate complex clinical requirements into meaningful and human centered experiences.<\/p>\n

My role combined hands on design with strategic leadership, ensuring that design decisions supported both patient outcomes and long term product sustainability.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”#f4f4f4″ global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.14.7″ background_color=”RGBA(255,255,255,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”50px|0px|50px|0px|true|true” custom_padding_tablet=”50px|0px|50px|0px|true|true” custom_padding_phone=”32px||32px||true|true” border_radii=”on|25px|25px|25px|25px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” animation_direction=”top” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

DISCLOSURE<\/h3>\n

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To respect confidentiality agreements, detailed product and clinical information has been intentionally omitted. Instead, the following narrative illustrates the human impact of the work through one representative member journey.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” custom_css_main_element=”align-items: center;” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”IBM Plex Mono|600||on|||||” text_text_color=”#E02B20″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” custom_margin_tablet=”||45px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MEET ALEX<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

A<\/b> DAY IN THE LIFE<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Alex is 36 years old, married, and a mother of two young boys. She works full time as a real estate agent while caring for her family. Alex has been diagnosed with breast cancer.<\/p>\n

She is worried about fatigue, changes to her appearance, financial pressure, and the possibility of undergoing a mastectomy. These concerns affect not only her physical health, but also her emotional wellbeing and sense of stability.<\/p>\n

After discussing her fears with her clinician, Alex is prescribed the Adhera Health solution. The program is tailored to her personal situation and adapts as her needs change. At the same time, her care team gains access to meaningful insights into her physical and emotional state, allowing them to better support her between visits.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/Alex-slide1.png” title_text=”Alex, slide1″ _builder_version=”4.14.7″ _module_preset=”default” custom_padding=”|50px||50px|false|true” custom_padding_tablet=”|50px||50px|false|true” custom_padding_phone=”|50px||50px|false|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”on|on|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” custom_css_main_element=”align-items: center;” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/Alex2.png” title_text=”Alex2″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”350px” module_alignment=”center” custom_padding=”|50px||50px|false|true” custom_padding_tablet=”|50px||50px|false|true” custom_padding_phone=”|50px||50px|false|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

EXPLORE<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

When Alex opens the Adhera program in the morning, she is greeted with prioritized daily content designed to meet her current needs. On one day, this may be a gentle recommendation to take a short walk in a nearby park to help manage fatigue and restore energy.<\/p>\n

The experience feels supportive rather than overwhelming, offering guidance that fits into her daily life.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|on” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” custom_css_main_element=”align-items: center;” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

EXPLORE<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

When Alex opens the Adhera program in the morning, she is greeted with prioritized daily content designed to meet her current needs. On one day, this may be a gentle recommendation to take a short walk in a nearby park to help manage fatigue and restore energy.<\/p>\n

The experience feels supportive rather than overwhelming, offering guidance that fits into her daily life.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/Alex2.png” title_text=”Alex2″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”350px” module_alignment=”center” custom_padding=”|50px||50px|false|true” custom_padding_tablet=”|50px||50px|false|true” custom_padding_phone=”|50px||50px|false|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” custom_css_main_element=”align-items: center;” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

LEARN MORE<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Alex wants to better understand the impact of fatigue on her body and recovery. She explores educational content that helps her make sense of what she is experiencing, reduces anxiety, and reinforces the guidance provided by her clinician.<\/p>\n

This shared understanding strengthens trust and creates continuity between clinical care and daily self management.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/Alex3.png” title_text=”Alex3″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”350px” module_alignment=”center” custom_padding=”|50px||50px|false|true” custom_padding_tablet=”|50px||50px|false|true” custom_padding_phone=”|50px||50px|false|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”on|on|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” custom_css_main_element=”align-items: center;” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/Alex4.png” title_text=”Alex4″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”350px” module_alignment=”center” custom_padding=”|50px||50px|false|true” custom_padding_tablet=”|50px||50px|false|true” custom_padding_phone=”|50px||50px|false|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

MOTIVATIONAL MESSAGES
<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Based on Alex\u2019s reported state of mind and physical condition, the Adhera recommender system delivers personalized motivational messages. These messages acknowledge her current experience and encourage small, achievable actions that support her wellbeing.<\/p>\n

The tone is empathetic, timely, and grounded in behavioral science.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|on” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” custom_css_main_element=”align-items: center;” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

MOTIVATIONAL MESSAGES
\n<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Based on Alex\u2019s reported state of mind and physical condition, the Adhera recommender system delivers personalized motivational messages. These messages acknowledge her current experience and encourage small, achievable actions that support her wellbeing.<\/p>\n

The tone is empathetic, timely, and grounded in behavioral science.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/Alex4.png” title_text=”Alex4″ align=”center” _builder_version=”4.14.7″ _module_preset=”default” max_width=”350px” module_alignment=”center” custom_padding=”|50px||50px|false|true” custom_padding_tablet=”|50px||50px|false|true” custom_padding_phone=”|50px||50px|false|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.14.7″ background_color=”#f4f4f4″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/02\/circle-background-pattern.png” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||false|false” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||32px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” custom_css_main_element=”align-items: center;” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”pa-inline-buttons ” _builder_version=”4.14.7″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#E02B20″ header_font=”EB Garamond||||||||” header_text_color=”#3e0101″ header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

HEALTH COLLABORATION
<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Helvetica Regular||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.6em” header_font=”Helvetica Bold||||||||” header_text_color=”#E02B20″ header_font_size=”16px” header_letter_spacing=”3px” header_3_font=”Helvetica Bold||||||||” header_3_text_color=”#E02B20″ header_3_font_size=”16px” header_3_letter_spacing=”3px” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fade” text_font_size_tablet=”22px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Before Alex\u2019s appointment, her care team has already reviewed how she has been doing. During the visit, her oncologist arrives with actionable insights that are enriched by Alex\u2019s own feedback.<\/p>\n

Together, they discuss emerging symptoms and agree on a clear action plan. This collaborative approach helps Alex feel seen, supported, and actively involved in her care.<\/p>\n

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Get In Touch<\/h1>\n

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Liked what you saw and are curious to learn more, get in touch below.<\/p>\n

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