{"id":4863,"date":"2022-04-25T20:16:55","date_gmt":"2022-04-25T20:16:55","guid":{"rendered":"https:\/\/www.nicolegouws.com\/?page_id=4863"},"modified":"2026-01-18T21:33:11","modified_gmt":"2026-01-18T21:33:11","slug":"health-tech-180","status":"publish","type":"page","link":"https:\/\/www.nicolegouws.com\/?page_id=4863","title":{"rendered":"Health Tech 180"},"content":{"rendered":"

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BRANDING & WEB DESIGN<\/p>\n

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HealthTech180<\/h1>\n

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Designing a visual brand that can scale under various umbrella corporations.
HealthTech180<\/strong> helps health tech startups optimize market access strategies and funds growth.<\/span><\/p>\n

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✏️ SERVICES<\/p>\n

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Creative director & Lead designer: Design strategy, UX, UI, Web design, Content Design & Visual Design<\/p>\n

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📅 DATE<\/p>\n

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2018-2022<\/p>\n

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🖥️ PRODUCTS<\/p>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”1px” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”IBM Plex Mono||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.2em” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” link_option_url=”https:\/\/abiglobalhealth.com\/” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Branding and Web<\/a><\/span><\/span><\/p>\n

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⚙️ SECTOR<\/p>\n

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Venture Capitalism<\/p>\n

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BRIEF<\/h3>\n
\n

Health Tech 180 is an international venture capital firm focused on investing in and scaling healthcare and health technology companies. As the firm expanded its portfolio and global presence, there was a need for a clear, cohesive brand system that could support both the parent brand and multiple sub brands under a unified umbrella.<\/p>\n

The project involved the design and implementation of two new websites. One for the Health Tech 180 parent brand, and one scalable framework for portfolio specific micro brands.<\/p>\n<\/div>\n

 <\/p>\n

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MY ROLE AND SCOPE<\/h3>\n
\n

I led the design and implementation of the Health Tech 180 mother brand, defining the visual identity, information architecture, and digital experience. In parallel, I designed a flexible micro brand system that allowed individual portfolio companies to express their unique positioning while remaining clearly connected to the parent brand.<\/p>\n

My responsibilities included:<\/p>\n

    \n
  • \n

    Brand and visual identity design<\/p>\n<\/li>\n

  • \n

    Information architecture and content structure<\/p>\n<\/li>\n

  • \n

    Website design and implementation<\/p>\n<\/li>\n

  • \n

    Definition of scalable brand rules and patterns<\/p>\n<\/li>\n<\/ul>\n

    This approach ensured consistency at the portfolio level while allowing each venture to communicate its own focus, maturity, and value proposition.<\/p>\n<\/div>\n

     <\/p>\n

    <\/p>\n

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    APPROACH<\/h3>\n
    \n

    The key challenge was balancing clarity, credibility, and flexibility. The parent brand needed to communicate trust, expertise, and strategic vision to investors and partners, while the micro brands needed enough freedom to evolve alongside their respective companies.<\/p>\n

    I focused on:<\/p>\n

      \n
    • \n

      Creating a strong, neutral parent brand foundation<\/p>\n<\/li>\n

    • \n

      Designing modular visual and layout systems<\/p>\n<\/li>\n

    • \n

      Establishing clear brand relationships and hierarchy<\/p>\n<\/li>\n

    • \n

      Ensuring scalability across future portfolio growth<\/p>\n<\/li>\n<\/ul>\n<\/div>\n

       <\/p>\n

      <\/p>\n

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      OUTCOME<\/h3>\n
      <\/div>\n

      The result was a cohesive brand ecosystem that supported Health Tech 180\u2019s long term growth. The parent brand provided a clear and credible anchor, while the micro brand framework enabled rapid expansion without fragmentation.<\/p>\n

      This project reflects my approach to system driven brand design. Build strong foundations, design for change, and enable scale without sacrificing clarity or coherence.<\/p>\n

       <\/p>\n

      [\/et_pb_text][et_pb_video src=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/04\/HT180.mov” thumbnail_overlay_color=”#000000″ _builder_version=”4.14.7″ _module_preset=”default” max_width=”600px” max_width_tablet=”600px” max_width_phone=”600px” max_width_last_edited=”on|desktop” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”contact” _builder_version=”4.14.7″ _module_preset=”default” locked=”off” global_colors_info=”{}” background_color=”#E02B20″ background_image=”https:\/\/www.nicolegouws.com\/wp-content\/uploads\/2022\/03\/circle-background-pattern.png” custom_margin=”|0px||0px|false|true” custom_margin_tablet=”|0px||0px|false|true” custom_margin_phone=”0px||0px||true|true” custom_margin_last_edited=”on|phone” custom_padding=”16px|0px|16px|0px|true|true”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ text_font=”Poppins|500|||||||” text_text_color=”#FFFFFF” header_font=”EB Garamond||||||||” header_text_color=”#FFFFFF” header_font_size=”48px” header_line_height=”1.2em” custom_margin=”||40px|” custom_margin_tablet=”||40px|” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” animation_style=”fade” header_font_tablet=”EB Garamond|700|||||||” header_font_phone=”EB Garamond|700|||||||” header_font_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

      Get In Touch<\/h1>\n

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      Liked what you saw and are curious to learn more, get in touch below.<\/p>\n

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