BRIEF

Levi Strauss & Co. is a globally recognized apparel company and the parent brand behind Levi’s denim. As a publicly visible and values driven organization, clear and credible communication with investors, leadership, and the wider public is essential, particularly around performance, impact, and long term direction.

The objective of this work was to design an end of year earnings deck that clearly communicated business performance while reinforcing Levi Strauss & Co.’s brand values and positioning as a force for positive change within its communities.

MY ROLE AND SCOPE

I was responsible for the visual design and data visualization of the end of year earnings publication. The audience included investors, members of the board, and interested consumers.

The work required translating complex financial and performance data into clear, compelling visuals that supported strategic storytelling, decision making, and trust. Every design decision needed to balance precision with clarity, while remaining fully aligned with established brand guidelines.

Key responsibilities included:

• Designing brand compliant executive presentation materials

• Creating clear and credible data visualizations for financial and impact reporting

• Structuring information to support executive level storytelling

• Ensuring consistency across typography, color, and visual language

APPROACH

The primary challenge was to communicate dense and complex information in a way that felt accessible, transparent, and confident.

I focused on:

• Simplifying data without losing meaning

• Using visual hierarchy to guide attention and narrative flow

• Designing charts and visuals that supported interpretation rather than decoration

• Reinforcing brand values through disciplined, consistent visual execution

The result was a presentation that supported leadership communication, enabled informed discussion at board level, and helped external audiences understand both business performance and broader impact.