BRIEF

Kellen Company is a global provider of association management services, partnering with trade groups and professional societies to help them advance their missions, engage their communities, and strengthen leadership within their industries.

The work required translating complex, often highly specialized subject matter into clear and compelling communication that could resonate across diverse member bases and stakeholder groups.

MY ROLE

I worked as a Visual Designer supporting multiple campaigns across web, social media, and print. My role focused on creating cohesive, brand aligned communication materials that helped organizations articulate their value, engage their audiences, and reinforce credibility.

I collaborated across a wide range of client contexts, including:

• Kellogg’s

• The Healthcare Convention and Exhibitors Association

• Research Chefs Association

• Society for Maintenance and Reliability Professionals

Each project required adapting visual language and messaging to distinct industries while maintaining consistency, clarity, and professional integrity.

APPROACH

The primary challenge was designing communication that could overcome inherent complexity and strengthen conventional leadership narratives without oversimplifying subject matter.

I focused on:

• Creating clear visual hierarchies for complex information

• Designing adaptable systems that worked across channels

• Ensuring brand consistency while allowing contextual flexibility

• Supporting leadership communication through disciplined visual storytelling

This work strengthened my ability to design across industries, manage multiple stakeholders, and deliver high quality communication under varied constraints and timelines.