✏️ SERVICES
Lead designer: Design strategy, UX, UI, Content Design & Visual Design
📅 DATE
2022 – 2023
🖥️ PRODUCTS
Digital Therapeutics App, Healthcare Professionals Dashboard
⚙️ SECTOR
Digital Health & Therapeutic
BRIEF
Adhera Health designs solutions that support people living with one or more chronic health conditions. The platform delivers FDA approved, evidence based behavioral interventions prescribed to members and their caregivers following a diagnosis.
Adhera’s solutions combine personalized health education, stress relief techniques, and coaching modules that adapt to each individual’s journey. The behavioral design focuses on improving adherence to lifestyle and treatment recommendations by enabling people to take an active and informed role in their own care.
As Lead Designer, I was responsible for shaping both the product experience and the brand. I worked across product strategy, UX, visual design, and design systems, ensuring coherence across all touchpoints while aligning design decisions with clinical evidence, regulatory constraints, and business goals.
STRATEGY, VISION & SCOPE
I led the design of Adhera’s go to market solutions for the United States while continuously evolving and improving the European product portfolio. In parallel, I designed five condition specific solutions, an end user mobile experience, and a clinician patient dashboard.
My scope also included defining the visual and narrative direction for marketing materials and executive communication, ensuring that product, brand, and clinical credibility were consistently represented across audiences and regions.
The work required balancing innovation with trust, clarity, and responsibility in a highly sensitive health care context.
LEADERSHIP AND COLLABORATION
I worked as part of a highly skilled cross functional team including engineers, content specialists, clinicians, and product leaders. Together with the Product Director and CTO, I helped define priorities, align on strategic direction, and translate complex clinical requirements into meaningful and human centered experiences.
My role combined hands on design with strategic leadership, ensuring that design decisions supported both patient outcomes and long term product sustainability.
DISCLOSURE
To respect confidentiality agreements, detailed product and clinical information has been intentionally omitted. Instead, the following narrative illustrates the human impact of the work through one representative member journey.
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